Download ebooks free greek The Matchmakers: The

The Matchmakers: The New Economics of Multisided Platforms by David S. Evans, Richard Schmalensee

• The Matchmakers: The New Economics of Multisided Platforms
• David S. Evans, Richard Schmalensee
• Page: 256
• Format: pdf, ePub, mobi, fb2
• ISBN: 9781633691728
• Publisher: Harvard Business Review Press

The Matchmakers: The New Economics of Multisided Platforms

Download ebooks free greek The Matchmakers: The New Economics of Multisided Platforms by David S. Evans, Richard Schmalensee (English literature) RTF CHM 9781633691728

Overview

Amazon. Alibaba. Facebook. Uber. These types of businesses—known as platforms, or multi-sided markets—are driving the economy more than ever. In an environment where markets, consumers, and technology are ever changing and increasingly interdependent, these businesses, which bring together a number of groups who need each other and make it easy for them to work together, are essential. But platforms operate very differently than traditional, one-sided businesses (like, say, grocery stores), and their logic can seem not only counterintuitive but downright counterproductive. Think about a traditional platform like a mall, which connects many different customers to many different stores. They charge their largest stores—the anchors—the lowest fees, while they charge smaller retailers and kiosks higher fees (and they don’t charge customers at all, even though they could conceivably charge for something like parking). That pricing structure makes sense, even though it may seem discriminatory, because the anchor stores are key to getting customers to show up. But there are still more twists and turns to how platforms operate. Plus, while the platform business model may seem appealing, it can be difficult to know if you should transform your business and—even if you should—how to do it. Yet companies that transform their pricing practices, incentive plans, and organizational structures are today’s power brokers. In Matchmakers, David Evans and Richard Schmalensee, two economists who were among the first to analyze platform businesses and discover their principles, explain the logic of platforms and how to analyze your own opportunities. Rich with stories from the platform winners as well as from those who mismanaged the transition, Matchmakers will be the one book readers need in order to navigate the appealing but confusing world of multi-sided markets.

More eBooks: Libros de texto en línea gratuitos para descargar NUEVO SUEÑA 1: LIBRO DEL ALUMNO in Spanish 9788469807606 here, Ipod audio books download Extreme Garage Science for Kids! RTF PDF English version pdf, Téléchargement gratuit de livres pdf torrent 50 nuances de patate douce CHM par Juju Fitcats in French 9782263160356 download pdf, Free book ebook download Thin Air read book, Books for downloading Watercolor with Me: In the Ocean (English literature) 9781624148576 iBook PDF by Dana Fox download pdf, Ebook in txt free download Blanca & Roja 9781250162717 read pdf, Les meilleurs livres audio à télécharger gratuitement Un vélo contre la barbarie nazie - L'incroyable destin du champion Gino Bartali en francais site, Ebook pdfs download There's a Demon Lord on the Floor Vol. 7 link,